How to Develop and Use a Press Kit

So you’re finally getting good at your instrument and you have the equipment and the music to follow. Maybe you have gigs and places to play at. What do you do to get to the next step? How do you now use all of the time that you have put into your art and start climbing up the music industry ladder? What is one of the easiest things you can do to start getting better music business connections today? Enter the 21st century press kit....